Campaign kit · Thursday, October 22 · 5–7 PM

Have the Last Word

Everything you need to fill the seats: an AWeber-ready email, four social posts with graphics, and two Facebook/Instagram ads. RSVPs close Tuesday, October 20.

Email

Invitation email

In AWeber, create a broadcast, choose the Drag & Drop editor's HTML option (or the Plain HTML editor), and paste this in. The photos load from your website, so nothing needs uploading.

Subject line options

  • Have the last word (and a glass of wine) under the oaks
  • Bring a friend: Oct 22, golden hour at Morgan Oaks
  • The easiest hard conversation you’ll ever have

Preheader

Food, beer & wine, and real answers at golden hour. Thursday, Oct 22, 5–7 PM. Bring a friend. RSVP by Oct 20.

Email HTML

Download .html file

Graphics

Social graphics

Sized for each placement and built from your own Morgan Oaks photos.

Social posts

Four posts, in order

Ready for Facebook and Instagram. On Instagram, swap the link for "Link in bio" and put the RSVP form in your bio.

  1. Announcement

    Post first: today

    Graphic: Feed post (1080 × 1080)

    You're invited to Have the Last Word Join us Thursday, October 22 from 5–7 PM for a relaxed golden-hour evening under the oaks. No pressure and no gloom: just good company, real answers, and the gift of a plan for the people you love. • Delicious food • Beer & wine • An exclusive planning workbook to take home Where: Morgan Oaks Eternal Preserve, 421 Fleming Rd, Lincoln RSVP by Tuesday, Oct 20: https://docs.google.com/forms/d/e/1FAIpQLSetugDYVCnfFrkjymI2TXnyxHk5retyLBoL2xsuSUEyYuCHMQ/viewform Questions? (833) 667-4266 #MorganOaks #LincolnCA #PlacerCounty #GreenBurial #EndOfLifePlanning #FuneralPlanning

  2. Bring a friend

    Post second: 1–2 days later

    Graphic: Feed ad, portrait (1080 × 1350)

    Tag the friend who keeps saying "we should really get around to this." Hard things get a lot easier with good company. Grab your spouse, your sister, or your neighbor and save two seats for Have the Last Word: an easygoing evening of food, beer & wine, and honest answers about planning your funeral your way. When: Thursday, Oct 22 · 5–7 PM Where: Morgan Oaks Eternal Preserve, Lincoln Save your seats by Oct 20: https://docs.google.com/forms/d/e/1FAIpQLSetugDYVCnfFrkjymI2TXnyxHk5retyLBoL2xsuSUEyYuCHMQ/viewform #MorganOaks #LincolnCA #PlacerCounty #GreenBurial #EndOfLifePlanning #FuneralPlanning

  3. Last call (Story)

    Post as a Story on RSVP day: Oct 20

    Graphic: Story / Reel (1080 × 1920)

    Last call! RSVPs for Have the Last Word close today. Add a link sticker → https://docs.google.com/forms/d/e/1FAIpQLSetugDYVCnfFrkjymI2TXnyxHk5retyLBoL2xsuSUEyYuCHMQ/viewform Thursday, Oct 22 · 5–7 PM · Morgan Oaks

  4. See you tomorrow

    Post the day before: Oct 21

    Graphic: Facebook link ad / event cover (1200 × 628)

    Tomorrow at golden hour We're setting the tables under the oaks for Have the Last Word. If you RSVP'd, we can't wait to see you. Come as you are, wear comfy shoes, and bring a light layer for when the sun goes down. Have a question? Call (833) 667-4266. Thursday, Oct 22 · 5–7 PM · 421 Fleming Rd, Lincoln Come as you are. Leave with peace of mind.

Paid ads

Facebook & Instagram ads

Run both versions at the same time and let Meta favor the winner. Paste each field into Ads Manager.

Ad A: "Bring a friend"

Primary text

Hard things get easier with good company. Grab a friend and join Morgan Oaks for Have the Last Word: a relaxed golden-hour evening with delicious food, beer & wine, and real answers about planning your funeral. No pressure, no gloom. Everyone takes home an exclusive planning workbook. Thursday, Oct 22 · 5–7 PM · Lincoln, CA. Space is limited.

Headline

Grab a Friend. Make a Plan.

Description

Thu, Oct 22 · 5–7 PM · RSVP by Oct 20

Button

Sign Up

Ad B: "Peace of mind"

Primary text

Most of us mean to plan ahead. Few of us do, and our families end up guessing. Have the Last Word is an easy first step: an evening under the oaks at Morgan Oaks Eternal Preserve with food, beer & wine, and friendly answers to your questions. Come as you are. Leave with peace of mind. When: Thursday, Oct 22 · 5–7 PM Where: 421 Fleming Rd, Lincoln

Headline

Have the Last Word: An Evening Under the Oaks

Description

Food, beer & wine, and a free planning workbook

Button

Learn More

Suggested ad settings

Objective
Leads or Traffic (send to the RSVP form)
Location
Lincoln, Roseville, Rocklin, Auburn, Sheridan + 15-mile radius
Age
50–75+
Placements
Facebook + Instagram Feed and Stories (use the 1080×1350 or 1080×1080 for Feed, 1080×1920 for Stories)
Schedule
Run now through Tue, Oct 20 (RSVP deadline)
Special ad category
None required. Avoid targeting by health conditions.
Destination URL
https://docs.google.com/forms/d/e/1FAIpQLSetugDYVCnfFrkjymI2TXnyxHk5retyLBoL2xsuSUEyYuCHMQ/viewform